UEFN Add Branded Content: Convert an Existing Island Safely

UEFN Add Branded Content is the new Fortnite 43.10 workflow for adding a brand to a project that is not already branded. Open the project menu, choose Change Brand and use the Add Branded Content window to review eligible brands and their rules.

This does not automatically give every creator permission to publish with every licensed IP. Read the conditions before you change the project.

The main reason to check UEFN Add Branded Content before confirming is that the decision can affect which content is allowed, how the island is validated and how engagement payouts work. It can also interrupt the current editing session when the project reloads.

Check the licence and your project history first, especially if you have already published a version of the island.

How to use UEFN Add Branded Content

Open your unbranded project, then select Project > Change Brand. Search for the brand you want and open its tile to read the rules. Choose Add to Project, read the terms and select Confirm. UEFN closes and reopens the project to load the branded content, disconnecting any active Live Edit session.

Check the agreement before publishing

Epic requires participation in the Fortnite Developer Program and acceptance of the relevant IP Partner Licensing Agreement before you can publish a brand island. Some brand content is restricted and has additional conditions. If the project is just a private experiment, that does not mean the resulting island is automatically approved for public release.

The available brands and their licensing terms are what the current Creator Portal offers your account, not a fixed universal catalogue.

Prepare your island for UEFN Add Branded Content

Save your project before changing the brand. Once it reopens, check the new brand folder in the Content Browser. Then open Launch Session, use the three-dot menu and select Sync > Validate Project. Read the revenue-share notification too, because different brands can have different payout terms.

UEFN Add Branded Content: understand the restrictions on an already published island

Epic describes a 30-day restriction on changing the brand of a published island. That is not an invitation to work around licensing by switching content back and forth. A creator changing an established public project should check the actual lock state and the current revenue-share terms before making a decision.

For a project that is already branded, use the separate Switch Brand workflow and resolve any incompatible assets it identifies.

What if the brand is missing from UEFN Add Branded Content?

If you cannot see the brand you want, check your eligibility and whether it is available for your account. Restricted brand tiles have a lock icon and a Get Started route for the required agreement. If the project already has a brand, choose Switch Brand instead; Add Branded Content is for projects that don’t have one.

Starting from a brand template instead

If you haven’t built the island yet, you don’t have to begin with an unbranded project. The UEFN Project Browser has Island Templates and Brand Templates. With an Island Template, use the Brand Selection menu when creating the project. Brand Templates provide examples designed for a particular IP. Those routes can be simpler than converting an existing map later.

The Add Branded Content window is specifically for a project that already exists without a brand. You can also reach it by right-clicking in the Content Browser and choosing Branded Content. After conversion, the available assets appear in the brand’s folder. Review the brand rules before bringing your own older content into the project, then validate the island.

UEFN Add Branded Content FAQ

Can I add a brand to an unbranded island? Yes, through Project > Change Brand and the Add Branded Content window, subject to availability and rules.

Will changing the brand interrupt Live Edit? Yes. Epic says the project reopens and active Live Edit sessions disconnect.

Can any creator publish a branded island? No. The Fortnite Developer Program and appropriate IP agreement are required.

Official source: Epic Games documentation.