Gfinity Digital Media acquires SiegeGG, a top Rainbow Six esports publication

Last Updated on: 8th September 2021, 03:31 pm

Rainbow Six Siege is one of the top esports titles, with over 70 million registered players. When it comes to keeping up to date with the latest esports news and tournament standings, SiegeGG leads the way and is a go-to website for many players.

It has been announced today that Gfinity has acquired the website and will be integrating it into their ever-growing list of brands and websites.

With over 1 million monthly viewers, and leading statistical analysis through the use of their own custom technology, the site could play a pivotal role in expanding Gfinity’s presence in the esports industry, with the company already being a leading organization in the space with its Gfinity Arena and large online publication sites, such as GfinityEsports, RealSport101, and RacingGamesGG.

Gfinity Acquires SiegeGG

In an announcement, Gfinity Digital Media and SiegeGG revealed what viewers can expect from the new acquisition going forward.

“Gfinity, a world-leading esports and gaming solutions provider, today announces the acquisition of the trade and assets of SiegeGG Corporation, which operates siege.gg, a leading website for statistics, analysis and news around the Rainbow Six Siege video game. SiegeGG with immediate effect will become part of the fast growing Gfinity Digital Media group.

SiegeGG is a leading authority for the Rainbow Six Siege competitive gaming community, with customers of its statistical information including esport tournament operators and Ubisoft itself. 

The Acquisition gives Gfinity ownership of the underlying methodology and technology used to develop SiegeGG’s leading statistical analysis, which the Company will be able to extend across other game titles. Gfinity will also assume ownership of the siege.gg website, with access to its highly engaged audience, currently delivering one million page views per month, alongside nearly 100,000 Twitter followers.

SiegeGG will benefit from Gfinity’s content and search engine optimisation (SEO) strategy and advertising performance optimisation techniques, which will help to drive user growth and advertising spend. Gfinity will also help to expand the breadth of coverage SiegeGG offers, enabling the site to offer more enriching content outside of esports for Rainbow Six fans.”

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It will be interesting to see what the future holds for SiegeGG, as well as how Gfinity will be able to implement the technology into creating similar platforms for other games, as well as the potential to host more tournaments in their own Gfinity Arena.