BlizzCon 2022 canceled for future reworking

Activision Blizzard can’t seem to catch a break with all of the shenanigans going around these days, though BlizzCon 2022 getting canceled might be the least bad thing to come out of the company at the moment. If you’ve been out of the loop, Activision Blizzard has been on the receiving end of some serious public scrutiny due to some particularly nasty skeletons being pulled out of their deep closets. A “frat-boy culture” has sullied what little credibility the company has been barely able to hold on to for the last couple of years. The number of horrific stories that have arisen from this fallout is nothing short of staggering and has only driven more players away from the company.

The company still has yet to recover from the public beatdown it received and it only seems like it’s going to get worse as California gears up to bring a lawsuit onto Activision Blizzard’s head. Along with a pandemic that is still raging around the world, it’s no surprise that BlizzCon was yet again canceled in the wake of everything going on.

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Whiteout at BlizzCon

  Tracer statue at BlizzCon 2019
Credit: Activision Blizzard

On their website, they posted a statement of what compelled them to make such a decision for the second time in a row:

At this time, we feel the energy it would take to put on a show like this is best directed towards supporting our teams and progressing development of our games and experiences.

The statement goes on to clarify that announcements and updates for their games will still be shared despite the lack of any kind of convention to showcase them in. Given that Activision Blizzard is in perpetual hot water for the foreseeable future and has many employees unhappy with the state of the company, it only makes sense that they’d refocus their efforts on keeping their games afloat. It doesn’t make sense to have a convention when your games are suffering because of controversy and low employee morale.

Conventions, in general, have been changing over the years, so this cancelation may have happened whether or not a controversy was present. If anything, BlizzCon might be permanently online in the future, much like how companies like Nintendo and PlayStation have eschewed events like E3 for streamed presentations going forward. Regardless of what they have planned for the future, Activision Blizzard has a long way to go before they’re able to comfortably plan their future presentations.

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